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Disclosure

It’s a provocative title, but this isn’t going to be all that fascinating…

As a rule, Sue Repko/Positively!Pottstown, does not accept any money or free goods and services in the course of blogging about businesses, restaurants, entertainment venues, etc. If I ever do receive anything, I will disclose it in the relevant post.

Why am I telling you this? Besides being interested in bureaucratic hoo-hah, I try to be a law-abiding citizen.

The Federal Trade Commission’s mission is to protect America’s consumers. They have rules that require bloggers to reveal the receipt of any money, goods or services in exchange for reviewing products. That policy, established in 2009, can be found here.

The specific part that relates to bloggers is this:

“The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”

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