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STEEL RIVER PLAYHOUSE DEBUTS IN POTTSTOWN

May 8, 2012

Here’s what the Steel River Playhouse – formerly Tri-PAC – has to say about their name change and their continuing mission to educate and to bring together new and established performing artists…

A star reborn?  Not exactly, but Tri-County Performing Arts Center and Village Productions are getting a new name along with the obvious facelift, as anyone can tell by driving by the theater at 245 E. High Street in downtown Pottstown. 

Tri-PAC and Village Productions have become the Steel River Playhouse.  Same address.  Same telephone.  Website: www.steelriverplayhouse.org.  Email format: (First name)@steelriver.org.

The new flowing steel mesh façade, high-tech marquee, and engaging outdoor plaza will be completed in June and the Steel River Playhouse is planning a June 16 community celebration event.

“The name reflects the strength, beauty and vitality of Pottstown and surrounding region,” said Marta Kiesling, executive director of Steel River Playhouse. “Steel made in Pottstown helped build major structures around the world.  Beams iconically stamped ‘Bethlehem Steel’ run through our playhouse.  And, of course, the Schuylkill runs through Pottstown, where we have an annual festival and a National and State Heritage Area that honor its beauty and role in our region.”

Kiesling continued, “The new name and logo mark the passage from our initial years of getting established in Pottstown and the surrounding region.  We moved to Pottstown in 2005 as part of a broad redevelopment effort, and our wonderful theater complex opened in 2008.”

A name and logo are just a beginning.  “Names and logos are just visuals,” says Joshua Lampe, founder and president of StandingStone Media, and the Steel River Playhouse board member leading the re-branding project.  “The real work of brand-building is what the Steel River Playhouse has been working on since before coming to Pottstown – quality performances, creating a place for both emerging local talent and established actors and directors to work together, and education that develops talent, confidence and life skills.”

Kiesling adds, “The new brand and façade reflect the Steel River Playhouse commitment to the community and region.  From the start, regional planners and leaders recognized that a strong performing arts center would contribute to the economic, cultural and social health of Pottstown and the surrounding region.”

Steel River Playhouse, formerly Tri-County Performing Arts Center (Tri-PAC), seeks to strengthen community, inspire creative exploration, educate, and entertain,through the presentation of quality performing arts events and education for diverse audiences.  Each year, the Steel River Playhouse produces more than 90 performances and hosts more than 10,000 people as audiences, students, artists, donors and volunteers from throughout the region. We offer performance opportunities through open auditions; theater technical training; acting, voice, and instrumental lessons; classes and workshops for all ages; summer camp programs; and educational outreach including scholarships, artists in the classroom, traveling children’s shows, and other initiatives. For further information, visit www.steelriverplayhouse.org, or call 610-970-1199.

 

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