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“Buy Local” spirit is at heart of PDIDA, WBZH and this month’s Happy Hour

May 17, 2012

The “Buy Local” movement is sweeping across the country and it has arrived in Pottstown like a force from Mother Nature. So, what does it mean to “buy local?” It’s pretty simple: By shifting even a fraction of your spending to locally-owned businesses in your hometown, you are supporting the employment base, the tax base, the school system, and your neighbors and friends. And, when the word gets out that there is support for local businesses from area residents, Pottstown could become a more attractive place for those considering expanding or opening up a new business.

During the month of May, the Pottstown School District and the Pottstown Downtown Improvement District Authority, otherwise known as PDIDA (puh-dee-duh), have teamed up to help Pottstown flex its economic muscle with a “Buy Local” competition in the school district. All the schools and the administration are competing to see who can spend the most money during the month of May in the PDIDA district. PDIDA encompasses High Street from York to Evans Streets and Hanover and Charlotte Streets from Queen to King Streets. Students, staff and their families are shopping in those areas, getting a receipt, asking the merchant for a “Buy Local” sticker for the receipt and then turning it in at a School District building. In just two weeks, more than $16,000 was spent in the downtown! See Evan Brandt’s article here.

Did you know that there’s another Buy Local wave rolling through the region?

Local radio station WBZH, The Buzz (1370 AM), has been living and breathing the “buy local” philosophy 24/7 since February, when they announced that “buying local” would be the essence behind everything they do.

While their programming has always included local voices and up-to-the-minute local news and coverage, they have come up with advertising packages with customizable options that fit every business budget. They even offer free “buy local” taglines that you can record, along with your business name and location, to get the word out about the importance of supporting the people who are working and making an investment in your community.

We are bringing these two entities together for the next Positively!Pottstown Happy Hour, taking place tomorrow, Friday, May 18 from 5-7 pm at the PDIDA office at 17 N. Hanover Street. WBZH will be broadcasting the “Suki Says!” show live from 4-7 pm. Come out to network and meet local folks who are running businesses and trying to support local business, arts and culture in Pottstown every day. A $5 cover charge will get you food from Giuseppe’s, a new Italian restaurant and pizza place at 864 E. High Street; chocolate-dipped pretzels by Sugar High, a new sweet shoppe at 250 E. High Street; and complimentary beverages.

To rsvp, send an email to positivelypottstown@gmail.com; we also won’t turn anyone away at the door, so just stop by to get your weekend started right, right here at home, keeping it local.

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