Pottstown SCORE offering social media workshops

Below is information for business owners and entrepreneurs from the Pottstown chapter of SCORE. SCORE is made up of current and retired professionals with years of experience and success in business. They understand the challenges you’re facing, and their workshops and counseling services are geared to give you real-life insights, advice, and education. Check out all they have to offer at their website. And definitely check out their upcoming social media series on March 5, 12, 19, 26 to find out how to get people talking and texting and tweeting about YOUR business.

Using Social Media
to make your Business GROW 

This Workshop Series will be held at the
Tri-County Chamber of Commerce
Conference Center
152 E. High St., Suite 360
Pottstown, PA
Have you engaged your customers in a conversation?

Are your customers telling others about you?

Social Media is about engaging your customers so that they promote your business. Here’s an opportunity to learn what this is all about and how you can apply it to GROW your business. This workshop series is taught by practitioners recognized as experts in the use of Marketing and the Social Media technologies. 

Workshop Session Topics: 

I.   The Secrets of Effective Internet Marketing

This session focuses on what you need to do to get ready for a marketing program using the Internet.

  • The importance of planning.
  • The keys to getting great results from your marketing program.
  • How to create a compelling message.
  • How the Marketplace has changed.
  • How to implement your marketing through technology to get the results you want.

II.   The Power of Social Media

This session focuses on what you need to know before you get started, how to build an effective Social Media campaign for your business and how to build your online social network .

  • What Social Media Networking sites you need to be on, how they work and how to set up an account.
  • The Power of Blogging including: what is it, how will it help your business and WordPress.com, the blog site you need to be on and how to use it.
  • Why you should think about Video Blogging.
  • How Social Media will save you money while making you money.

III. Mobile Marketing

Your Customers are using Mobile … There’s an App For That and More!

  • Why you and your business app-solutely need to have a Mobile Strategy.
  • Learn how to leverage a Cross Channel Mobile Marketing Strategy.
  • Learn how to leverage a Cross Channel Mobile Marketing Strategy.
  • Why you should be building a list of your customers.
  • Identifying the best marketing channels for your message.
  • How to build a laser targeting list of customers using Mobile Marketing.
  • How and Why you should build a Mobile App for your Business.

IV. eMail and Social Media—are they married yet?

This session focuses on how to use eMail marketing to engage your customers.

  • Why eMail should be a part of your Marketing Strategy.
  • How you can get into Social Media for free today—and here is the instruction book.
  • What you should measure and what you should do about it.

Schedules and Fees: 
Each session costs $40. A special price of $100 is offered for all 4 sessions as a package. Additionally there is 50% off the course fees for each additional person. All fees are non-refundable .

You can register by submitting an Online Registration Request . The registration fee will be due the first night of the workshop.

You can also register by mail by downloading and mailing this Registration form along with the workshop fee.

Make checks payable to SCORE and mail to: Pottstown SCORE, Chapter 594, 244 High Street, Suite 102 Pottstown, PA  19464.

Click here for the workshop Brochure.

SCORE scholarship deadline: Dec. 28

There’s still time to fill out the quick-and-easy application form to be considered for a scholarship to the upcoming Small Business Workshop Series taught by the local chapter of SCORE.

SCORE is run by volunteers who have had successful careers in business; they pass their experience and knowledge on to entrepreneurs in workshops and through individual counseling sessions. Positively!Pottstown is offering two scholarships to Pottstown-based businesses for the next series, which begins on Jan. 10th at the Tri-County Area Chamber of Commerce at 152 E. High Street. The 4-workshops and business plan manual offered by SCORE have a $100 value.

For more info, click here.

The application can be downloaded below.

SCORE Scholarship Application (pdf)

SCORE Scholarship Application (Word doc)

You can either email it to positivelypottstown@gmail.com by midnight tomorrow, Dec. 28 or get it in the mail so that it’s postmarked by Dec. 28th. Mail it to Positively Pottstown Blog, P.O. Box 1509, Pottstown, PA 19464.

(I was originally going to announce the winners on the blog, but in the interest of discretion, winners will only be announced if they specifically agree!)

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